The New York State Society of Anesthesiologists, Inc.



NYSSA Supporter


The New York State Society of Anesthesiologists (NYSSA) is an organization of more than 4,100 physicians and scientists dedicated to advancing the specialty of anesthesiology and providing the safest and highest quality patient care to the citizens of New York State.

Becoming an NYSSA Supporter offers a year-round affiliation with the NYSSA, with access to membership and recognition at the PostGraduate Assembly in Anesthesiology (PGA), which is held annually in December. This package is the highest-level support opportunity for pharmaceutical, medical device and other related companies.


Supporter Rights

 
  • Year-round recognition
  • Use of official NYSSA Supporter designation
  • Use of official NYSSA Supporter logo, in advertising, marketing collateral, informational and/or educational materials (with pre-approval from the NYSSA)
  • Inclusion in NYSSA social media efforts (e.g., Facebook, Twitter and Instagram) recognizing company’s participation in the Corporate Supporter Program; monthly
 

Displays / Inserts

 
  • Opportunity at the PGA to promote company and/or products at the Industry Supporter kiosk located in the Networking Lounge (7th floor)
  • Opportunity to insert/distribute company literature in PGA registration bags
  • Use of PGA attendee mailing list (pre-meeting); once per year
  • Opportunity to provide a promotional give-away to be distributed at the NYS Residents and Fellows Reception
     

Participation Opportunities

 
  • Individual meeting with NYSSA leadership and executive staff to learn about NYSSA strategic goals and initiatives (in addition to NYSSA staff support and guidance); once per year
  • Opportunity to query NYSSA leadership on identifying state-wide subject matter experts
  • Opportunity to present company’s scientific and educational material (research, white papers, webinars, etc.) through a link on the NYSSA website (with pre-approval from the NYSSA)
  • Opportunity to engage with members/attendees either in person, online or via conference call. Engagement could be a focus group in conjunction with the PGA, an online focus group, etc. (invitations to be facilitated by the NYSSA; expenses to be paid by supporter); once per year
  • First option to host a non-accredited satellite symposium at the PGA meeting; offered prior to the start of or after the close of PGA educational programming; additional (discounted) fees apply*
  • First opportunity to engage in society-wide strategic initiatives that are identified for industry participation
  • Photo opportunities with NYSSA leadership/ celebrities/keynote speakers at VIP functions
  • Two (2) invitations to the NYSSA Board of Directors reception held prior to the NYSSA Board meeting during the ANESTHESIOLOGY® annual meeting of the ASA
  • Four (4) invitations to the NYS Residents and Fellows Reception at the PGA (Saturday)
  • Two (2) invitations to the President’s Reception at the PGA (Sunday)
  • Two (2) invitations to the Speaker’s Reception at the PGA (Saturday)
  • Two (2) additional badges per 100 square feet of booth space at the PGA
     

Publications / Collateral Material

 
  • Feature article (evidence-based, medical and scientific information regarding current drugs, devices and solutions) with pre-approval from NYSSA, distributed with SPHERE (quarterly NYSSA member publication); once per year
  • Shared logo recognition in NYSSA Corporate Supporter thank you ad in:
  • SPHERE; four times per year
  • Daily eNews, (e-newsletter sent to all registered PGA attendees each day of the PGA)
  • What’s New at PGA71 (printed piece with the latest information distributed at registration)
  • PGA Preliminary Brochure
  • PGA Pocket Schedule
  • PGA Program Guide
  • PGA Mobile App
  • Social Wall Monitors at the PGA
  • Shared logo recognition in e-blasts promoting the PGA
  • Promotional pieces sent to more than 107,000 members, non-members and healthcare professionals: 22+ times per year
  • ”Know Before You Go” e-blast sent to all registered attendees
  • Company’s exhibit booth highlighted as an NYSSA Supporter in the PGA Pocket Schedule, PGA Program Guide and mobile app
  • Highlighted exhibit booth position in Exhibit Hall map in PGA Pocket Schedule, PGA Program Guide and mobile app
  • NYSSA Supporter ribbons for all company personnel at the PGA
        * 25% off advertised cost

Signage and Recognition

 
  • General NYSSA thank you signage (band of logos) at the PGA in high-traffic/VIP locations including:
  • Registration Area
  • Opening Session
  • 7th Floor Networking Lounge
  • President’s Reception
  • Speaker’s Reception
  • Residents and Fellows Reception
  • Charging Stations
  • NYSSA Supporter designation at exhibit booth
  • Logo/ID as NYSSA Supporter on monitors at email stations in registration area
  • Logo and verbal recognition by NYSSA leadership/staff at the PGA Opening Session
     

Website

 
  • Recognition on www.nyssa-pga.org:
  • Shared logo recognition with link to company leadership quote on why it is important to support the NYSSA
  • Company feature/description with link on NYSSA Supporter page; 12 months
  • Recognition on www.pga.nyc:
  • Shared logo recognition on home page; 12 months
   

Supporter Review and Feedback

 
  • Fulfillment report from the NYSSA detailing benefits delivered
  • Annual meeting with NYSSA staff to review supporter objectives
  • Opportunity to participate in a yearly evaluation survey


Maximum Number of Relationships:  Six
Promotional Time Frame:  Year-Round
Contract Term:  One Year
Investment:  $40,000